Responsive Website Design
Responsive Web design is the approach that suggests that design and development should respond to the user’s behavior and environment based on screen size, platform and orientation. The practice consists of a mix of flexible grids and layouts, images and an intelligent use of CSS media queries. As the user switches from their laptop to iPad, the website should automatically switch to accommodate for resolution, image size and scripting abilities. In other words, the website should have the technology to automatically respond to the user’s preferences. This would eliminate the need for a different design and development phase for each new gadget on the market.
Advantages come with the implementation of responsiveness in web design, here are a few:
- It saves money. The customer only has to pay for the development of one website. No mobile apps or mobile websites are necessary. There’s only one website that needs support too, so this cuts down on monthly web support costs. Publishing new content is easy when there’s only one place for it to go. So no matter who is doing the updating, it’ll save a lot of time (which translates into dollars pretty easily).
- It saves time within reason.With the right planning, RWD can allow for some efficiency because you will not have to create all new content for every channel you want to reach. Instead, you simply need to adjust the amount and layout of the visual content that you have initially created. From a responsive “code” design perspective, programming and deploying stand-alone code for multiple channels is not required. Efficiency is gained because one “set” of code can account for the additional channels, allowing for a single code change to migrate across every channel.
- It helps your SEO efforts. With a consistent URL for desktop and mobile users and desktop and mobile search bots, any site you design has uniformity. This makes for better user interaction, is easier for Google’s link algorithms, and increases crawler efficiency.
- It lets your website perform better. Planning ahead for RWD, especially using the mobile-first-approach, can lead to cleaner and, therefore, faster performing code on mobile and desktop size devices.
- It lets your customers find information easier - anytime and anywhere.Using RWD in your site design means the website will get a lot more visitors who are using different mobile devices, such as smart tablets and phones. A visitor is a lot more likely to buy products and services from a website that actually works on their devices.